Choctaw Nation of Oklahoma Senior Email Marketing Specialist in Durant, Oklahoma
Senior Email Marketing Specialist
Job Purpose or Objective(s): The Senior Email Marketing Specialist will work with property and departmental leadership in the development and execution of all email marketing programs. This position will be responsible for coordinating and/or developing all necessary items to deploy an email campaign and be responsible for the optimization and measurement of their overall success.
Working Schedule: Monday - Friday, 8:30 am to 5:00 pm (occasionally on call).
Collaborate with stakeholders to facilitate email development projects including content, graphic design, web, social, segmentation and analytics
Manage email marketing and messaging content calendar; coordinate and prioritize marketing activities across multiple concurrent campaigns
Develop and execute email marketing and messaging strategies
Build, optimize, and measure the performance of email marketing campaigns
Ensure email marketing automation programs are consistent with brand standards and in line with industry best practices
Monitor and maintain an excellent IP reputation
Participate in the campaign QA process, including proofreading, email rendering, and audience validation
Perform duties as assigned.
Required Education, Skills and Experience:
Associates degree or equivalent combination of education and experience.
Advanced Microsoft Office skills including, Excel
Excellent written and verbal communication skills.
Ability to perform data entry assignments, complete forms, documents, and written reports, analyze data and make sound recommendations
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information
Experience with Adobe Photoshop preferred
Excellent time management skills, with the ability to prioritize, multi-task, and work under shifting deadlines
Must be able to work independently as well as part of the team.
One (1) year experience in working with email campaigns
Bachelor's degree in Marketing, Business Administration or related field.
Advanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc.
Excellent verbal, written, and interpersonal communication skills
Experience working with Salesforce Marketing Cloud, including Content Builder and Journey Builder
Experience with setting up and executing complex email campaigns in a fast-paced environment
Knowledge of AMP script, CSS, and HTML coding
Experience in digital marketing analytics, including Adobe Analytics or Google Analytics a plus
Experience with Adobe Photoshop a plus
Experience with mobile SMS as well as a mobile app and push notifications a plus
Experience creating a resource/library of content distribution strategies and tactics
Three plus (3 ) years of proven experience in working with email mail campaigns
Primary Location OK-Durant
Work Locations Durant HQ 1802 Chukka Hina Durant 74701
Organization Reporting & Analytics
Job Posting 07/19/2022, 8:34:02 AM
Req ID: 22008267