Choctaw Nation of Oklahoma Jobs

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Choctaw Nation of Oklahoma Senior Director of Marketing Analytics in Durant, Oklahoma

Senior Director of Marketing Analytics

Description

Job Purpose or Objective(s): Responsible for the overall segmentation and reinvestment strategy of the enterprises databases.

Primary Tasks:

  1. Ensure the Marketing Analytics team is reviewing all necessary aspects of the business to maximize overall company profit / loss, Including but not limited to Promotional Pro / Post Forma, Event Analysis, Market Trend Analysis, Hotel Cash / Comp mix and required ADT thresholds.

  2. Structure Direct Marketing Reinvestment program and targeted Customer Lifecycle communications to maximize profitability of the database

  3. Responsible for the worth construction of the guest facing “Rewards Club” including setting player worth thresholds for inclusion by tier, reinvestment analysis by tier and guest tier eligibility reviews.

  4. Consult with Player Development to aid in the identification of the proper population of high worth players to be hosted.

  5. Collaborate with property management to ensure the most profitable guests are staying in the hotel when there are supply constraints

  6. Meet regularly with property and corporate management to review information and apply best practices, supported by analysis, to future programming.

  7. Analyze complex financial performance models and prepare recommendations for policy, procedure, control or action.

  8. Provide consolidated reporting on key metrics to corporate management.

  9. Prepare market feasibility studies for new and expanded business opportunities.

  10. Oversee and recommend all payments associated with the Host Bonus program.

  11. Perform other duties as may be assigned.

Required Education, Skills and Experience:

MINIMUM

  • Bachelor's degree in Marketing, Finance, Business Administration, or related field

  • Advanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc., Word, and PowerPoint

  • Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information

  • Exceptional language skills including: excellent oral and written communication skills

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals

  • Ten (10) years’ experience in casino gaming analysis and or hospitality planning and analysis

TARGET

  • Master's degree in Marketing, Finance, Business Administration, or related field

  • Advanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc., Word, and PowerPoint

  • Experience with computer report writing and/or database inquiry software such as ACCESS, SQL or equivalent

  • Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information

  • Exceptional language skills including: excellent oral and written communication skills

  • Functional knowledge and experience with the following is preferred but not required Aristocrat Oasis, HALo, Opera, InfoGenesis, MGT and VizExplorer

  • Ten Plus (10 ) years’ experience in casino gaming analysis and or hospitality planning and analysis

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Job Marketing

Primary Location OK-Durant

Work Locations Durant HQ 1802 Chukka Hina Durant 74701

Organization Reporting & Analytics

Schedule Regular

Full-time

Day Job

Req ID: 20006870

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