Choctaw Nation of Oklahoma Jobs

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Choctaw Nation of Oklahoma Database Marketing Analyst in Durant, Oklahoma

Database Marketing Analyst

Description

Job Purpose or Objective(s): The Database Marketing Analyst provides detailed reporting on player and database trends and generates actionable data sets that can be used for marketing efforts (including Direct Marketing). Position is also responsible for creating Pro and Post Forma analysis of promotions and events and is responsible for communicating those findings to management. The Database Marketing Analyst is also responsible compiling trend analysis and communicating any areas of success or concern to management.

Primary Tasks:

  1. Create pro/forma analysis of marketing programs and campaigns prior to execution to determine expected profitability.

  2. Produce comprehensive review of the impact of all Marketing Promotions and Special Events.

  3. Generate monthly tracked play and player tier summary reports for all revenue streams.

  4. Produce monthly direct marketing redemption reports showing the redemption habits and associated play with all offers issued.

  5. Create monthly and ad hoc reports from the Accounting and Player Tracking systems for each property outlining their progress towards achieving annual goals.

  6. Produce reports showing the overall performance of new members, redemption of free play grouped by usage type, and tracked play by geography to highlight growth and contraction markets.

  7. Generate monthly summary reports detailing play by key database segments and communicates findings.

  8. Generate direct marketing and promotional lists from player tracking or data warehouse systems based on specific marketing and player development campaigns.

  9. Generate player summary reports and work with Player Development management to assign players to the appropriate staff in the player tracking system.

  10. Other duties as assigned.

Required Education, Skills and Experience:

MINIMUM

  • Bachelor's degree in Marketing, Accounting, Finance, Business Administration, or related field.

  • Advanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc.

  • Ability to read, analyze, interpret and make recommendations based on statistical reports

  • Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information.

  • Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information.

  • One (1) to three (3) years Database Marketing/Analytics experience

TARGET

  • Bachelor's degree in Marketing, Accounting, Finance, Business Administration, or related field.

  • Experience with the following is preferred but is not required: VizExplorer, Infogenesis, Aristocrat Oasis, Opera, HALo, Kronos, JDEdwards.

  • Experience with computer report writing and/or database inquiry software such as ACCESS, SQL or equivalent preferred

  • Strong analytical skills required, including statistical analytics, forecasting techniques, marketing studies, optimization analytics, etc.

  • Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information.

  • Three plus (3 ) Years Database Marketing/Analytics experience

#LI-RM1

Job Gaming Operations

Primary Location OK-Durant

Work Locations Durant HQ 1802 Chukka Hina Durant 74701

Organization Reporting & Analytics

Schedule Regular

Full-time

Day Job

Req ID: 21001290

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